What is a Style Ambassador?

A Style Ambassador promotes, supports and invests into a style that has been produced by Cross Sword. The ambassadors are the skeletal structure that will enable Cross Sword not only to go into production but to be promoted in a viral way in the markets we want to be in. The ambassador will promote and spread the word that Cross Sword are here and we are producing the highest quality mens shoes with a twist!

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Style

For each new style we will be offering the chance to become one of the 100 Style Ambassadors sponsoring it, paying towards development and promotional costs. The return on investment will be based on the number of pairs sold over the first three years of sales. The Style Ambassador would thus have a financial interest in spreading the concept and attractions of the specific design. The Style Ambassador would support their design through social media, public interactions, reaching out an so on...


In return they will receive:

  • Regular monthly updates on sales of the design
  • Options to participate in new style launches which will be offered first to all existing Style Ambassadors
  • An opportunity to purchase one of the first 80 pairs that will be numbered with a certificate of authenticity with that number attached to the shoe at time of manufacture.
  • The ability to influence the style design concepts that will go into production and the colour-ways of that style.
  • 6 monthly investment returns* from the style launch date
  • Regular news updates on Style Ambassadors homepage
  • The satisfaction of knowing that they are helping a new company grow.

*assuming targets have been hit

Unique Package of Funding

Cross Sword is a unique concept in shoe design targeted to a very specific audience and to promote it we have devised a unique package of funding. It is based on the principle of crowd funding but with the opportunity for the participants to benefit from involvement in the promotion of the design that they think will be the most successful. We have named our funding system: Style Ambassadors.

Style Ambassador funding

This is a projection that we believe is a realistic minimum achievement for the designs. It is for the investor to assess the potential for the style and concept to achieve the level of return

The cost of repaying the investment is thus  £20 per 100 pair in first year declining to  £15 and  £5 subsequently. For the investors (Style Ambassador) to break even the average would be 1850 pairs sold over 3 years (300, 600, 900) depending mostly on how many are sold first year when the return is greatest. The example is probably realistic at 2000 pairs

The Return on Investment

The more success that Cross Sword sees the more Return on Investment the Style Ambassadors achieve. After three years the Style Ambassadors would have the option to leave the scheme or to further invest in new styles.

They would also have the option to purchase more than one share of the style. This would then not be discounted but would instead be multiples of £200.

Payment and registration can be accessed here.

Style Ambassador

ROI table

Pairs Sold

Investment return per 100 pair 200 pairs 300 pairs 600 pairs 900 pairs 1000 pairs 1500 pairs 2000 pairs
Pairs sold per week 4 6 12 18 20 30 40
Year 1 £20 £40 £60 £120 £180 £200 £300 £400
Year 2 £15 £30 £45 £90 £135 £150 £225 £300
Year 3 £5 £10 £15 £30 £45 £50 £75 £100
= Yearly return on investment

Expectations

we would expect that as brand awareness increases so will demand so the return is highest in year 1 and then declines every year. Assuming only 6 pairs a week of your chosen style are sold every week in the first year doubling to 12 in year two. This is a projection that we believe is a very realistic minimum achievement for the designs. It is for the investor to assess the potential for the style and concept to achieve the minimum level of return. The volume only has to be at 10 pairs per week and doubling for the return to be over 50%. This may be a niche market but we are sure that you will agree that it is a reasonable expectation.

Pricing

Please take a look at our pricing structure below. Clicking on the sign up button will lead you to a registration page. Here you will be able to input your details as well as credit/debit card details. After this has been completed you will receive a confirmation email as well as full access to our Style Ambassador page. The Style Ambassador page gives you access to all up to date news as well as current sales figures for you to track.

  • Bronze
  • £200
  • 1 share in a style
  • News updates
  • 1st chance to invest in new styles
  • Invititation to events
  • 1st offer to buy special editions
  • Sign Up
  • Silver
  • £375
  • 2 shares in a style
  • News updates
  • 1st chance to invest in new styles
  • Invititation to events
  • 1st offer to buy special editions
  • Sign Up
  • Gold
  • £500
  • 3 shares in a style
  • News updates
  • 1st chance to invest in new styles
  • Invititation to events
  • 1st offer to buy special editions
  • Sign Up

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